Designing Orientation: Signage Concepts & Wayfinding Systems
Clear direction. Seamless navigation. Engaging experiences.
This book explores the art and science of wayfinding design, where the primary goal is to guide people effortlessly and intuitively to their desired destination. From the subtle nuances of typography and color to the strategic placement of signs, "Designing Orientation" delves into the critical elements that make wayfinding systems effective and engaging.
Inside you'll discover:
- The psychology of wayfinding: Understand how people perceive and navigate built environments.
- Signage best practices: Learn to design clear, concise, and accessible signage for diverse audiences.
- Wayfinding systems for a variety of spaces: Explore real-world examples from corporate headquarters, museums, hospitals, campuses, public spaces, and transportation networks.
- The interplay of design and materials: Discover how typography, color, form, and production techniques can enhance the user experience and reinforce brand identity.
- Global case studies: Gain inspiration from innovative wayfinding solutions across different cultures and contexts.
"Designing Orientation" is an essential resource for:
- Graphic designers
- Architects
- Interior designers
- Urban planners
- Exhibit designers
- And any creative professional involved in shaping the user experience within the built environment.
Elevate your wayfinding designs with this comprehensive guide. Order your copy today and start creating intuitive and engaging experiences that connect people with places.
Dimension: 28.5×24.5x2cm |
weight: 1.5 KG |
Publisher: BRAUN |
Pages: 192 Page |