New Retro: 20th Anniversary Edition
Mastering the craft of iconic Retro-style logos
The retro look has always been appealing for some reason. It’s packed with personality and charm of the retro style, and it frequently narrates tales of a vibrant past and showcases a level of craftmanship that many modern creatives still strive to match. Additionally, retro style is characterized with a cozy, nostalgic feeling of coziness and warmth. New Retro presents an array of work that is anything but out of date, displaying projects that not only draw inspiration from the good old days but also effortlessly integrate with modern ideas and cultures. This 2021 reissue edition, which was first published in 2016, includes further projects and a special cover design.
You’ll discover inside:
A diverse showcase of projects: Examine a variety of packaging designs from the food and beverage industry to electronics, cosmetics and home items.
Insights into the creative process: Through in-depth overview and explanations regarding top design companies, learn the concepts and tactics that go into successful graphics and logos.
Knowledge of consumer psychology: Discover how graphics and logos affect perception, elicit feelings, and influences decisions to buy.
A must-have for:
- Graphic Designers
- Packaging Designers
- Brand Managers
- Marketing Professionals
- Design and Marketing Major Students.
Or Anyone interested in the creative process and the power of visual communication.
Elevate your understating and dive deep into a timeless world of retro graphics and logos.
Order your copy today and be part of our creative community.