KUFTAWAY

NAMING I BRANDING I PACKAGING I COPYWRITING

SAUDI ARABIA I 2024

Bringing you the authentic grill taste with “Kuftaway” a Saudi grill restaurant renowned for its authentic Egyptian sandwiches. The mission of Brandin’You revolved around creating an entire brand that reflects that passion of a Saudi based project where traditional flavors are served with a modern approach besides the future aspirations that this brand upholds.

We’ve come up with the name of the brand “Kuftaway” in a way that artfully combines “Kufta”, a traditional Middle Eastern meatball, with the concept of a “way”, symbolizing the journey of rich flavors and the restaurant’s commitment to elevating the traditional taste to an extraordinary culinary experience.

To better embody the origin and value of the project, we’ve chosen a color palette that consists of dark green and beige as the core colors, reflecting the Saudi spirit and authenticity while also offering a warm earthy tone to evoke a sense of attraction and tradition. Additionally, we’ve created classic yet vibrant illustrations showcasing the mouth-watering sandwiches and grilled delights that Kuftaway serves. The design ensures that both the older and younger generations can visually connect with the brand before even taking a bite through the integration of the rustic charm of Egyptian street food and the modern appeal of a Saudi restaurant.

We’ve made the vision of Kuftaway possible through a branding strategy that’s translated into each element of the brand, offering an immersive experience for a wider segment of the target audience.