NUTRINUTS

BRAND DEVELOPMENT I PACKAGING

BAHRAIN | 2023

We are delighted to share with you the design of the visual identity and packaging for nutrinuts, a promising Bahraini project dedicated to producing pure and natural nut butter. In our design, we focused on highlighting nutrinuts as a Bahraini brand that cares about health and offers healthy and beneficial food choices, while being keen to present a modern and attractive image.

We used a group of jungle animals in our design to represent the different types of nut butter, linking each flavor with a specific animal, to attract the attention of children, who represent an important segment of our target audience, and encourage them to adopt healthy eating habits in an innovative and entertaining way. We believe that this approach adds a unique character to the nutrinuts identity and helps to establish it in the minds of consumers.

In the design, we relied on modern lines and empty spaces that enhance consumer confidence, in addition to attractive drawings of jungle animals that arouse their curiosity. As for the visual identity, it was designed to express confidence and quality and embody the concept of healthy food, without neglecting the element of fun that attracts children.