WALAA

BRAND DEVELOPMENT I PACKAGING

BAHRAIN | 2023

Walaa, an online store specializing in Islamic gifts, approached our branding and packaging agency with the challenge of creating a compelling brand identity. A critical aspect of the project was designing a logo that encapsulated the essence of  Walaa and resonated with the target audience. We chose to use classic Arabic calligraphy to create a visually appealing and culturally relevant design.

To enhance the visual balance and solidity of the brand identity, we designed supporting elements inspired by Islamic geometric patterns. These patterns not only complemented the logo but also added depth and strength to the overall brand identity to be more dynamic and memorable.

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We aimed to create a refreshing and unique color palette, deviating from the conventional colors used in Islamic geometric patterns. After careful consideration, we selected colors that conveyed a sense of quality and sophistication, elevating the visual experience for the customers.The distinctive brand identity we created for Walaa has successfully positioned the store as a leading provider of high-quality Islamic gifts in the GCC market.